Business Community Confindustria is the b2b portal for companies belonging to Confindustria and offers trading opportunities in a market of over 126,000 businesses. The new service offered to Confindustria members was developed by Kora in partnership with BravoSolution, a company belonging to the Italcementi Group.
Strategy
Business Community Confindustria is an online platform that offers members and their suppliers a series of tools and services to simplify their business.
More specifically, Business Community Confindustria offers the chance to:
- enter the Confindustria community: a market of over 126,000 members where individual firms can present their activities and cultivate business with other members;
- negotiate purchases online, achieving savings through the attainment of better market conditions, visibility and access to new supply markets, and savings in terms of negotiating time;
- draw on professionals offering support in the use of technology, management of negotiations, verification of supply contracts, search for alternative suppliers and analysis of offers.
The portal also offers small and medium enterprises the necessary technology for purchase and sales transactions using innovative IT tools (such as online auctions, information requests and digital offers) and the profiling of companies (both members and non-members) to ensure their visibility and easy traceability on the system, on the basis of a standardised profile.
Companies can use the portal to access areas of interest connected to their profiles in order to seek partners and benefit from new business opportunities.
Creative Design
The design was devised to underscore the professional characteristics of the portal, without foregoing the community hallmark that the portal must possess.
The new institutional design of the Confindustria website was also considered and adapted to the particular features of b2b interaction.
Technological development
Kora developed the front-end of the portal. The pages were produced in XHTML 1.0 Strict and CSS 2.0 format. Each page of the portal was validated for both XHTML and CSS and developed to be cross-browser and cross-platform.
