» 04/12/2007
Online the new Campari Group site
The Campari Group’s corporate site changes its look and content.
The Campari Group is sprucing up its Web presence with a complete redesign of its corporate site in Italian and English -- camparigroup.com.
The project stems from the need to remain at the forefront in three fundamental Web communication areas: content, technology and “look & feel”. The Campari Group’s site will offer its institutional customers a portal that is easy to navigate and rich in analysis and information.
Content
Content is divided into five principal areas: The Group, Brands, Investors, Media and Careers. Particular attention has been paid to planning the structure and architecture of the site’s content in order ensure clear, transparent, interactive communication.
- The Group and Investors sections have been optimized to allow comprehensive and accessible communication.
- New interactive features include a section completely dedicated to the Campari Calendar and the online Campari International Magazine, both in the Media section.
Technology
The site, programmed primarily in HTML to make it accessible to the greatest possible number of users, incorporates various features to improve navigation and access to documents.
The In Depth option on each page allows the reader to easily find material of interest. Innovations include an RSS feed for continuous updating of group news and the ability to send any page to a contact. Finally, the site uses a powerful back-end system to change and insert images and content so that the Campari Group can update the site in a timely manner.
Look & Feel
The look & feel comes from its elegant, clean and simple design, which does not distract the user from the content and is optimized for viewing and reading.
The site is available in English and Italian versions.
The site was created by Kora: another noteworthy business Web project following its recent triumph as winner of the Interactive Key Award in the corporate site category.